Writing content with readers in mind

When you write your posts and pages, and want to make sure that your con-
tent appears in the first page of search results so that people will find your
site, you need to keep those people in mind when you’re composing the
content.

When search engines visit your site to crawl through your content, they
don’t see how nicely you’ve designed your site. They’re looking for words — which they’re grabbing to include in their databases. You, the site owner, want to make sure that your posts and pages use the words and phrases that you want to include in search engines.
If your post is about a recipe for fried green tomatoes, for example, you need
to add a keyword or phrase that you think people will use when they search
for the topic. If you think people would use the phrase recipe for fried green
tomatoes as a search term, you may want to include that phrase in the con-
tent and title of your post.
A title such as A Recipe I Like isn’t as effective as a title such as A Recipe for Fried Green Tomatoes, right? Including it in your post or page content gives the search engines a double-keyword whammy.

Here’s another example: Lisa once wrote a post about a rash that she devel-
oped on her finger, under her ring. She wrote that post well over a year Book IV
ago, not really meaning to attract a bunch of people to that particular post. Chapter 6
However, it seems that many women around the world suffer from the same
rash because, a year later, that post still gets at least one comment a week.
When people do a Google search by using the keywords rash under my wed-
ding ring, out of a possible 743,000 results returned, Lisa’s blog post appears
in the top five slots.
This is how great blogs are! Lisa was actually able to solve her problem with the rash under her finger because one woman from Australia found Lisa’s blog through Google, visited her blog post, and left a comment with a solution that worked. Who says blogs aren’t useful?