Planting keywords in your Web site

If you’re interested in a higher ranking for your site, we strongly recommend using custom permalinks. By using custom permalinks, you’re automatically inserting keywords into the URLs of your posts and pages, letting search

engines include those posts and pages in their databases of information on those topics. If a provider that has the Apache mod_rewrite module enabled hosts your site, you can use the custom permalink structure for your WordPress-powered site.

Keywords are the first step on your journey toward great search engine
results. Search engines depend on keywords, and people use keywords to look for content.
The default permalink structure in WordPress is pretty ugly. When you’re
looking at the default permalink for any post, you see a URL something like
this:

http://yourdomain.com/p?=105

This URL contains no keywords of worth. If you change to a custom permalink structure, your post URLs automatically include the titles of your posts to provide keywords, which search engines absolutely love. A custom permalink may appear in this format:

http://yourdomain.com/2007/02/01/your-post-title

We explain setting up and using custom permalinks in full detail in Book III,
Chapter 3.
Optimizing your post titles for search engine success
Search engine optimization doesn’t completely depend on how you set up
your site. It also depends on you, the site owner, and how you present your
content.
You can present your content in a way that lets search engines catalog your
site easily by giving your blog posts and pages titles that make sense and
coordinate with the actual content being presented. If you’re doing a post
on a certain topic, make sure that the title of the post contains at least one
or two keywords about that particular topic. This practice gives the search
engines even more ammunition to list your site in searches relevant to the
topic of your post.
While your site’s presence in the search engines grows, more people will find your site, and your readership will increase as a result.
A blog post with the title A Book I’m Reading doesn’t tell anyone what book you’re reading, making it difficult for people searching for information on that particular book to find the post.

If you give the post the title WordPress All-in-One For Dummies: My Review, you provide keywords in the title, and (if you’re using custom permalinks) WordPress automatically inserts those keywords into the URL, giving the search engines a triple keyword play:

✦ Keywords exist in your blog post title.
✦ Keywords exist in your blog post URL.
✦ Keywords exist in the content of your post.